Sourced Solvibrations | Janelle Yu | January 13th 2016
Doing a guaranteed SEO can be daunting and frustrating especially for most business start-ups. Agree? You have to think about effective strategies that can boost your website’s traffic, and how you can grab your audience’s attention immediately. Unfortunately, not all businesses can efficiently and successfully achieve the desired outcome. That is why most of them go for an alternative – hiring an SEO Company.
But before you decide to go off running to every SEO Company, knowing which of them can destroy your website is a MUST! Yes, some companies offer and promise you with great deals but leave you with nothing afterwards. In fact, a lot of you here are convinced and fall for such scams. And I’ll tell you, you don’t want to be tangled and be one of the victims!
Great offers are undeniably a temptation. But as a marketer, you have to be careful with every decision that you make to avoid unwanted results that can jeopardize your business. And to give you an idea, below are some lies most bad SEO Company’s would most likely tell you.
1. “You will get #1 ranking.”
Putting your website in the top rank of the search engine is one of the duties of an SEO Company. Of course, you hire them for that. But just because they promise you the first page of the Google ranking, it doesn’t mean they can also give you a 101% assurance that your website will rank. However, a good company won’t promise but will give you examples of success stories instead, where they made and got their other clients the #1 ranking. When it gets down to business, proving proofs beat promises.
2. “All we do is SEO; it’s our specialty.”
Whether you realize it or not, doing SEO is not just about ranking your website. In fact, it has become a multi-pronged approach that relies on all angles of internet marketing. A good company does not just specialize in doing SEO; they also know how to get people talking about you and your website. Moreover, coming up with creative and engaging ideas and a lot less technical is one of their fortes. They think out of the box, not just doing SEO per se.
3. “If you stop working with us, you will lose all your ranking.”
Unless you do something stupid such as violating Google’s policy, once you have your website on the #1 ranking, they tend to stay there. However, this statement is a blackmail. What else? A good SEO company would be happy when their client is also happy even if the contract is over. Moreover, having the right attitude towards your customer is a sign of professionalism.
4. “You will see results within the first month.”
How we wish this were true, but it is not the case. Doing SEO takes a lot of hard work, effort, and time to see the desired results. Of course, just consider the fact that there are thousands to millions of marketers who also want their website on the #1 ranking, competing with them requires effective strategies. However, companies who promise a one-month turnaround are more likely doing some hardcore and bad link-building. But this might get you into some trouble.
5. “In 1995 we…”
Ok, if you want to make your website rank on the search engine; do not base your opinions and hire companies who are talking about anything they did in the 90’s. Remember, it’s now 2016. And SEO in 1995 was way too different than 2016 SEO. Anything they did before is no longer valid and applicable in today’s ranking strategies.
6. “We know people at Google, so we can get you to the top of the list.”
SEO companies who promise you a #1-page rank since they know someone is working at Google deserve some shaming. Always remember that business is business, and there’s no secret to making your website skyrocket in no time. Again, it requires your effort and time to achieve the desired outcome. Moreover, the feeling is satisfying when you know that all of your hard work is paying off.
7. “You don’t need to be involved at all!”
There’s always something fishy going on if they don’t want you to get involved with the work. However, a good SEO company is open to every work they do. In fact, most of them will also need your full participation and cooperation to ensure an excellent outcome. Moreover, if you are also hands-on in doing SEO, you will understand the process and what it’s all about.