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Why SEO Is Important For Businesses

Sourced SolVibrations | Guest Writer | December 6th 2014

If you are like many webmasters, you might think about advertising your website on social media profiles or with paid advertisements. Although both of these options can help you get the traffic that you want, you should also understand the importance of search engine optimization. By understanding why SEO is important, you can understand why it is something that you should do for your website.

It’s Affordable

To keep traffic coming in with paid advertisements, you have to pay for them on a regular basis. If you quit paying for them, chances are good that your traffic will go way down. With search engine optimization, however, you can enjoy a lot of traffic for free.

Search Engines are Immensely Popular

Nowadays, many people use popular search engines when seeking information about a business, products and services that might be available and information that they are interested in. If people can’t find your site easily through search engines, chances are good that they will go to another site for the products, services or information that they are interested in. Since search engines are so wildly popular with such a large audience, taking advantage of this popularity can really help you succeed.

You Can Get Help

If the idea of tackling a search engine optimization campaign on your own is enough to make you go crazy, you shouldn’t worry or give up on the idea of promoting your site on search engines. Instead, you can consider checking SEO Philippines by PNGS Inc. for help with SEO services. This company generally don’t charge a lot for their services, but you might be surprised by the many benefits that you can enjoy after hiring one of these sites.

You Can Do it Yourself

If you don’t want to hire a professional SEO company, you can consider doing it yourself. Although it might take a while to learn the ropes, knowing how to optimize your own site can help you in the future and can help guarantee that you continue to bring in traffic.

It Works

The important thing to realize is that search engine optimization really does work. Although some people worry that it will be dead in a few years, this isn’t something that you should be worried about. As long as you can keep up with the changes and times in the search engine world, you can continue to see results well into the future. Since search engine optimization can work so well, it is definitely something that you should work on; otherwise, you could be missing out on a ton of traffic.

Many people don’t understand search engine optimization, but it is an essential thing to learn about if you are a website owner. By taking the time to learn more about SEO, you can make serious changes for your website and can bring in more traffic than you probably ever imagined, and you can enjoy benefits that you can’t really get from other forms of advertising, such as paying for pay-per-click or pay-per-view ads. Therefore, if you haven’t started an SEO campaign for your site yet, it is definitely something that you should consider in the near future; you might be surprised by all of the traffic that you can bring in if you do.

Role Of SEO In Digital Marketing

Sourced SolVibrations | Betty Elizabeth | March 24th 2015

SEO is the very important part of digital marketing. We cannot imagine digital marketing without SEO. It’s the only technique to gain maximum attention of customers for any product and services. Cost and time required for marketing in SEO is very less when compared to traditional marketing techniques. Online marketing is becoming so popular for people to purchase the gadgets or services. It’s became very important for every business to optimize their website and it can only done by SEO.

SEO is the strategy used by every business to gain a top position in search engine results. Search engines will place the website at the top position if that website has enough traffic, and if it provides people information they actually want. If we enter any query in the search engine it will give you relevant results at the first page. If we didn’t get the result at the top position, then we will try up to two pages to get that information. Because of Google updates we can be able to find relevant information in the first page itself. Google launching new updates to help online visitors to find their result at first page instead of some irrelevant information. If you enter the correct query in the search engine, you will definitely get your information at first page only.

There are many elements which we have to consider in SEO like keyword density, Meta tag titles, inbound and outbound links, content writing and many more. Because of updates it’s become very important to have quality content which will be informative, unique and should not be short. Writing content is not the main area to focus on, but should grab the sufficient audience to the website; otherwise, it’s of no use. Visitors become customers because you have good content on your website. In SEO, content plays a very vital role for promoting your business through social media. Many SEO services companies are following the same technique to optimize their website.

Another important area in SEO is keyword density – many content writers use too many keywords in the content, and it shows you’re writing content for promotion, so avoid using too many keywords and don’t add so many repetitive words in the content, as It will affect the quality of your content.

Inbound linking is the other area where SEO has to be focused. Inbound links are our links which we are placing on another’s website. Google will consider those links because we are placing our links in other websites. If traffic of that website is more, then it could be an advantage to our website because visitors may open our link and in this way you can get traffic to your websites.

Planning of titles also are important. If your content doesn’t match with the title, then your content will be considered as spam. The structure of your Url should not be lengthy and try to include keywords in your Url structures. Professional SEO companies will do the same for optimizing websites.

From the above mentioned information, it is clear how important SEO is in digital marketing.

Are you financially ready for a family emergency?

By Mike Aquino for Yahoo! Southeast Asia | BDO Money Matters – Mon, 20 May 2013

To have children, the author Elizabeth Stone once wrote, “is to decide forever to have your heart go walking around outside your body.”

Sleepless nights ensue—once, you were the sole subject of your financial priorities, now you’ve got your spouse and kids to worry about. Even if you’ve got things well in hand now… are you sure you’ve got everything covered, even the emergencies?

While Filipinos are generally not lacking in the sacrifice-everything-for-their-children department, most of us don’t have the financial savvy to properly prepare for a future emergency. “We have this, ‘sige, bahala na, the money’s there’ mindset,” says personal finance consultant Randell Tiongson. “A lot of people start with the life insurance policy, the educational program, all these things, but what about emergency funds?”

Tiongson believes in a certain order to laying the financial groundwork for a family emergency. “There are certain things you have to satisfy first,” explains Tiongson, pointing to your home finances and your debt. Tiongson suggests you do the following, in order:

1. Sort out your finances. “You should spend less on what you make, be able to balance your checkbook, see that you’re spending less than what you’re earning, and generating enough savings. That’s one,” says Tiongson. “If you’re in debt, then the next step is getting out of debt.”

2. Start an emergency fund. “It seems to be uncommon to a lot of us Filipinos,” says Tiongson. “But right financial planning necessitates that you set aside a certain amount of money for emergencies—what we call an emergency fund.”

Tiongson varies the amount he advises you reserve for your emergency fund, depending on your employment situation. “For employees, I’d say three months is the least,” he explains. “If you’re in business, six months to a year. In business kasi, hindi mo alam what’s going to happen.”

Emergency funds are not to be invested in stocks, property or mutual funds. “Ideally, it has to be cash or near-cash,” says Tiongson. “Time deposits are okay, if they can be cashed easily. When you put your emergency fund in, say, a bond fund, there’s that risk of fluctuation: if it fluctuates and it’s the time you need it, lugi ka.”

3. Buy life insurance. For the worst emergency of all—the kind that takes you permanently out of the picture for your kids—you’ll want to make sure they’re taken care of even in your absence. “If you have a dependent, like children, you want to cover that,” says Tiongson. As a rule of thumb, Tiongson suggests you get coverage equivalent to “between three to five times your annual salary.”

4. Cover health emergencies. If you’re an employee, chances are most of your medical expenses are covered (to a certain point) by the office HMO. But if the office HMO doesn’t cover your dependents—or fails to cover them to your satisfaction—the option to buy further coverage is always there. “You buy something that you can afford,” says Tiongson. “Of course, the really good ones are expensive. You may want a bigger room, but can you afford the premium?”

Tiongson suggests you make a priority of keeping tabs on your HMO and insurance premiums. “You also have to track that these things are being paid,” he warns. “Baka mamaya hindi naman bayad ang premium. If it’s not paid, what good is it?”

5. Get a lifeline. Tiongson advises that you use a line of credit—personal loans or credit cards—as a backup emergency fund: not to be used until all other options are exhausted.

“The idea is you start a savings program, but you keep credit handy,” explains Tiongson. “That’s why you should be very careful managing your credit—baka mamaya kung kailan mo kailangan, na-max out ang credit card mo!”

Take note, the order of these items is not interchangeable: the first two items should always be first on the agenda, though not necessarily in consecutive order. “I recommend you do this simultaneously,” says Tiongson. “Fix the way you spend, slowly get out of debt, and at the same time, build your emergency funds before you do other things like buying insurance.”

Piso ‘Yan Principle

By CBNAsia.org | Wed, 24 April 2013

3 very powerful budgeting principles

Nakakita ka na ba ng taong nag-planong sirain ang buhay niya? Malamang, hindi pa. Pero bakit maraming taong sira ang buhay? Kasi, hindi sila nag-plano ng kanilang buhay. 

Kurot PrincipleAng sabi nga nila, “People don’t plan to fail, they just failed to plan.”  

Ito ang isa sa pinakamalaking problema ng mga Pilipino. Hindi tayo marunong mag-plano. Asar na asar tayo sa pagpa-plano. Kaya hindi tayo yumayaman.

Eh tayo, ano ang ginagawa natin? Bara-bara ‘bay, o kaya, “Que sera, sera, whatever will be, will be!  The future’s not ours to see!  Que sera, sera!” Ganyan tayo!

Ang pagyaman ay hindi tsambahan. Itanong mo kay Tony Tan Caktiong, Henry Sy, o kaya kay Lucio Tan o kay John Gokongwei. Hindi sila tsumamba sa pagyaman. Nasa plano nila iyon. So ang buhay, pina-plano! Kaya napaka-importante ng pagpa-plano.

Ito ang Step No. 5 on how to unleash the highest potential of your money: You must plan to achieve your goals by having a… budget. Paano mag-plano sa pera? Dapat mag-budget.

What is a Budget? 

A budget is a plan that balances income and expenses. Napakasimple ng budget. Babalansehin mo lang ang iyong kinikita sa iyong expenses! Ganoon lang? Oo, ganoon lang.

Pero bago ka namin turuan kung paano mag-budget, tuturuan ka muna namin ng three very powerful budgeting principles! Sa totoo lang, gawin mo lang ang tatlong ito, gaganda na ang buhay mo (kahit hindi mo gawin ‘yung iba). Pero mas maganda kung gagawin mo itong tatlo at gagawin mo rin ‘yung iba. Tatlong prinsipyo, tandaan!

The First Budget Principle 

Ang unang prinsipyo: “Piso ‘yan.” 

Ano ang gagawin mo kung sa paglalakad mo sa kalye ay nakakita ka ng piso? Ano ang gagawin mo? Dadamputin?  Dadamputin mo ang piso? Ang dumi-dumi na ‘nun!

May halaga pa ba ang piso ngayon? Aber, ano ang mabibili ng piso? Ano? Kendi? Alam mo, ang laki-laki ng problema nating mga Pilipino. Ang pisong madumi, pinupulot natin. Ang pisong malinis, tinatapon natin.

Ano ulit? Ang pisong madumi, pinupulot; ang pisong malinis, tinatapon!

Anong piso ang tinatapon natin? Heto: gaano na karaming piso ang itinapon mo sa walang kakuwenta-kuwentang text?

Ito ang sinasabi ko sa iyo: importante ang piso. Ang problema, kapag lumapit sa iyo ang anak mo at humingi ng piso, anong gagawin mo?  Bibigyan mo?  Hindi! Bakit? Wala ng bata ang humihingi ng piso! Hindi na sila humihingi ng barya! Gusto nila, papel!

Ang sabi ng Nanay, “P20 bibigyan ko. Sir, P20 LANG naman ‘yan e! Pag-aawayan pa ba ‘yan?”

Kapag nagpunta ka ng mall, nakakita ka ng T-shirt. Dating P500, ngayon ay sale. P200 na lang.  Bibilhin mo?

“Syempre naman, Sir!  Nakatipid ako ng P300!”

Nakita mo lang ay nakatipid ka ng P300. Hindi mo nakita na gumastos ka ng P200! Sa isang T-shirt na hindi mo naman gaanong susuotin.  Nandiyan ka pa ba?

“Sir, sayang naman. Sale!”

Hindi mo malaman ang gagawin mo. Nanginginig ka pa na parang ayaw mong umalis kasi baka pag-alis mo ay mawala na yung T-shirt! Kaya ayaw mong umalis! Ayaw mo pang umuwi. Ang laki ng problema mo! Sayang kasi P200 LANG!

Ito po ang unang-unang prinsipyo sa budgeting: Piso ‘yan! Piso ‘yan! Basahing muli… PISO ‘YAN!

Mula sa araw na ito, bago bumitaw ng piso, ilagay sa isip, PISO ‘YAN! Hindi piso LANG ‘yan! Napaka-importante niyan. Bago bitawan ang piso, pag-isipan muna nang matagal. Pangako, yayaman ka.

Sino ang pinakamayayamang tao sa Pilipinas ngayon? Mga Chinese taipan!  Tony Tan Caktiong, Henry Sy, Lucio Tan, Gokongwei! Iyan ang mga mayayaman! Alam n’yo ba kung bakit sila mayaman? Dahil sa kanilang budgeting principles.

Ano ang budgeting principles ng mga Chinese? “Hindi mabubuo ang piso ‘pag walang singko.” Sa kanila, importante ang singko. Kaya bago sila bumitaw ng singko, pinag-iisipang mabuti. Tayo, tapon na lang nang tapon.

Kung gusto mong yumaman, bago bumitaw ng piso, isipin muna, piso ‘yan!

Application: Halimbawa, nagte-text ka at mag-se-send ka na, pero naisip mo, piso ‘yan! Huwag mo na lang i-text! Napaka-simple! Nakatipid ka ng piso. ‘Pag nakatipid ka ng 100 na P1, P100 na iyon. ‘Pag nakatipid ka ng 10 na P100, isang libong piso na iyon. Alam mo ba na ‘pag may isang libong piso ka, P999,000 na lang, milyonaryo ka na?

Paalala lang, ang ibang mga text, related sa trabaho ha!  Hindi ‘yun ang pinag-uusapan natin. Iba naman ang mga walang kakuwenta-kuwentang text at ang mga text na “Wer na u?”, “Here na me!”, ”K” – ito yung mga ‘yun. Iba po ‘yung office-related. Doon po tayo kumikita. These are not expenses.  Ano’ng tawag doon? Investment. May ROI (return on investment) ‘yon!  Okay ‘yon!

So, kapag humingi ulit ang anak mo ng piso, ano ang gagawin mo? Ako, kapag humihingi ng piso ang anak ko, hinihingan ko ng justification. Tinatanong ko, “Anak, bakit ka nanghihingi ng piso?” Ang sagot ng bata, “Kasi Daddy bibili ako ng candy.”

Tanong ko ulit, “Bakit mo kailangan ng candy?” Ang sagot ng bata, “Gusto ko po kasi… uh… uh…” Wala ng masabi ang bata. Wala ng maisip. Kaya, “Uh… gusto ko lang po!”

Hindi puwede ‘yun! Kayo ba sa kumpanya n’yo, puwedeng, “Sir, kailangan ko po ng P10,000.” Kapag tinanong ka kung bakit, ang sagot mo ba ay, “Gusto ko lang po!”  Hindi puwede!  Dapat may dahilan!

So, anong sasabihin mo sa bata – “Bakit mo kailangan ng candy?” Kakamot na lang ng ulo ‘yun at sasabihin sa iyo, “Sige po, ‘wag na lang po!” Nakatipid na ako ng piso!

Next week, pag-uusapan natin ang ikalawang budgeting principle.

(Excerpted from Vic and Avelynn Garcia’s book entitled Kontento Ka Na Ba Sa KaPERAhan Mo? available in National Bookstore, Powerbooks, Fullybooked, OMF and other leading bookstores nationwide. Also available in Unleash International Bookstore. For details, please contact 0922-UNLEASH (8653274) or 664-0892, 632-0148 local 8002-8003.)

Kurot Principle

By CBNAsia.org | Wed, 24 April 2013

3 very powerful budgeting principles

Last week, I discussed the first principle in budgeting. Ito ay ang Piso ‘Yan Principle

Now, let’s go to Principle No. 2: Kurot Principle.

Kurot PrincipleAno ‘yung Kurot Principle? Ay, ang ganda nitong Kurot Principle na ito. To better understand this, I will tell you a story of a person na balak bumili ng cellphone worth P1,000. Nagkataong mayroon siyang P100,000 na savings. Puwede ba siyang bumili ng cellphone? Puwede, kasi yung P1,000, kurot lang ‘yon sa kanyang savings.

May pangalawang taong balak bumili ng cellphone. Ang bibilhin niya ay worth P1,000 din. Mayroon siyang savings sa bangko na P1,000. Bumili siya ng cellphone. Anong tawag dun? Dakot na ‘yun! Dinakot lahat ang pera niya!

May pangatlong tao, balak bumili ng cellphone, pero walang savings.  P1,000 lang naman ‘yung bibilhin niya. Bumili siya. Anong tawag ‘dun?  Utang na ‘yun!

Ang tanong: ano’ng prinsipyo ang ginagamit mo sa buhay mo? Kurot, dakot, o utang?

Magtataka pa ba tayo kung bakit tayo naghihirap o baon sa utang? Ang gagaling nating dumakot! Ang gagaling nating umutang! Gusto mong yumaman? Starting today, matutong kumurot. Kapag may bibilhin, dapat kinukurot lang! Nagkakaintindihan ba tayo? Kapag ginawa mo ito, pangako, yayaman ka.

Pag-aralan nating muli ang mga pinakamayayaman sa Pilipinas, ang Chinoy. Again, bakit sila mayayaman? Ang gagaling nilang… kumurot!  Tayo ang gagaling nating… dumakot! Sasampolan kita…

Pinoy vs. Chinoy Businessman 

May dalawang negosyanteng nagsimula ng kanilang negosyo, isang Pinoy at isang Chinoy. Ang capital nila pareho ay P100,000.

Sa unang buwan, si Pinoy, kumita ng P10,000. Ano ang iniisip bilhin? Cellphone. Si Chinoy, kumita rin ng P10,000. Ano ang gagawin niya? Idadagdag niya sa puhunan.

So magkano na ngayon ang puhunan ni Chinoy? P110,000! Si Pinoy, P100,000 pa rin, pero may bago siyang cellphone. Ang ganda!

Ituloy natin. After a few months, maganda ang takbo ng negosyo. Si Pinoy kumita ng P50,000. Ang Pilipinong may P50,000, ano ang balak bilhin? Bibili siya ng home theater, DVD, at LCD TV! Si Chinoy, kumita rin ng P50,000. Anong gagawin niya? Idadagdag uli sa puhunan niya. Magkano na ang puhunan niya? P160,000 na!

A few months later pa, ang Pinoy kumita ng P150,000! Ang Pilipinong mayroong P150,000, ano ang balak bilhin? Second-hand na kotse o pang-downpayment sa bagong kotse. Ang Chinoy, may P150,000. Ano’ng gagawin niya? Idadagdag sa puhunan! Magkano na ang puhunan niya? P310,000!

Buwan-buwan, si Pinoy kumikita. Dagdag siya ng dagdag ng gamit. Magkano ang puhunan niya? P100,000! Si Chinoy, buwan-buwan kumikita. Ano ang ginagawa niya? Dagdag ng dagdag sa puhunan niya. One day, Chinoy was able to save P1 million!  So ginawa niya, he approached one supplier and said, “Supplier, kung bibili ako sa‘yo ng worth P1 million, bibigyan mo ba ako ng discount?” Hulaan mo kung ano ang sasabihin ng supplier. “Of course, ang dami mong bibilhin, kaya bibigyan kita ng additional 5% discount!”

Ngunit naisip ni Chinoy, “Hindi naman yata maganda na sa akin lahat ang 5%. Ang gagawin ko, bibigyan ko ang customers ko ng 3% discount at sa akin na lang ‘yung 2%.” Ibig sabihin, bababa ang presyo ng kanyang mga ibinebentang produkto.

It just so happened na magkatabi ang tindahan ni Chinoy at ni Pinoy. Pareho sila ng mga produktong ibinebenta. Given the situation, kanino kayo bibili? Kay Chinoy, because it’s cheaper. Ano ang mangyayari sa negosyo ni Pinoy? Malulugi na. Kasi mas mahal ang kaniyang produkto. Ano ang gagawin niya? Ibebenta niya ‘yung kotseng nabili niya ng P150,000. Sino ang bibili? Siyempre, ang maraming pera, si Chinoy. Tatawaran pa ni Chinoy ang kotse ng P80,000. Dahil gipit na si Pinoy, kahit palugi ay ibebenta na rin niya.  Si Chinoy ngayon ay nagkaroon ng kotse na murang-mura lang!

After a few months, mauubos din ang P80,000 ni Pinoy. Ano ang susunod na gagawin ni Pinoy? Ang home entertainment niya ay ibebenta na rin. Magkano? P20,000 na lang. Sino ang bibili? Si Chinoy. Darating ang araw na pati ang cellphone ni Pinoy ay ibebenta na niya. Magkano niya ibebenta? P2,000 na lang! Isang araw, magsasara na ang negosyo ni Pinoy. Ano ang gagawin niya? Malamang, magtatrabaho na lang siya kay Chinoy. Ito ang kuwento ng bansang Pilipinas!

Naalala mo pa ba noong araw, mas mayayaman ang mga Pinoy kaysa sa mga Chinese. Bakit nagbago? Ano ba ang problema natin? Dakot kasi tayo ng dakot! Sila, kurot lang ng kurot!

Mayroon kaming naging participant before na nagsabi, “Sir, hindi naman totoo ‘yan! I know a Chinoy, he drives a BMW. That’s a P5 million car! Kurot ba ‘yun?” Malamang kurot ‘yun! Noong binili niya ‘yun, mayroon na siyang P100 million na savings!  So kurot lang ‘yun!  Nandiyan ka pa ba?

Isang Kahig, Isang Tuka 

Saan ka makakakita ng mga taong isang kahig, isang tuka? Saan? Sa squatters area? Magtigil ka! Gusto mo’ng makakita ng mga taong isang kahig, isang-tuka? Sa Ortigas, sa Makati, may makikita ka.

What do I mean? Kapag hindi ka sumuweldo ng isang buwan, mabubuhay ba ang pamilya mo? Kung wala kang credit card, kung mawalan ka ng trabaho ngayon, ilang araw ang aabutin para mabuhay ng matino ang pamilya mo? Kapag nawalan ka ng suweldo, patay ka!

Ang mga Chinoy, kahit hindi muna kumita o magnegosyo, mabubuhay ng maganda. Bakit po?  Kasi many years ago, kumahig sila ng kumahig at tumuka lang konti. Kaya marami sa kanila ngayon, tuka na lang ng tuka. Maraming Pinoy, kapag hindi tayo kumahig, wala tayong tutukain.

Ito ang masakit–sometimes, kahit matanda na tayo, kahig pa rin tayo ng kahig. Gaano karaming Pilipino ang 60 years old  na ay trabaho pa rin ng trabaho? Puwede ba, simula ngayon, kumahig ka nang kumahig at iwasan munang  tumuka. I-deprive ang sarili ng kaunti.

Ang pinakamasakit sa lahat ay ito–one day, you want to work, but you cannot work. You are already old. Why? Nagpakasasa ka kasi noong bata ka pa. Inubos mo na lahat ng lakas at kalusugan mo sa bisyo.

Tanong: Masama ba’ng bumili ng mahal? Sagot: Hindi! Basta kinukurot lang! Kapag nakakita ka ng kasamahan mong naka-Nike shoes, huwag mong husgahan kaagad iyong tao! Malay mo, kinurot lang niya iyon. At the end of the day, what is happening to other people is not important. What’s more important is what is happening to you.

The Bible says in 1 Thessalonians 4:11, “Make it your ambition to lead a quiet life. You should mind your own business and work with your hands, just as we told you.” 

Next week, I will discuss the third principle in budgeting.

 

(Excerpted from Vic and Avelynn Garcia’s book entitled Kontento Ka Na Ba Sa KaPERAhan Mo? available in National Bookstore, Powerbooks, Fullybooked, OMF and other leading bookstores nationwide. Also available in Unleash International Bookstore. For details, please contact 0922-UNLEASH (8653274) or 664-0892, 632-0148 local 8002-8003.)